Marketing in a new light.
We’re a team of creative problem solvers who function like an extension of your internal marketing department.
A logo that speaks for itself and represents your brand.
We help you plan and execute a marketing strategy for all your projects both internal and external.
Transform your space with an updated look.
Create custom kits, choose one of our pre-determined kits, or order some apparel for you item with your logo.
With a vast library of work spanning over 30 years in the industry, we are well versed in what it takes to make a Big Idea speak to your audience.
We find the best solutions for our clients quickly because we provide the expertise and resources of a large agency with the dedication and care of a small company.
YOUR BRAND, YOUR MERCH.
In addition to marketing and design needs WTBI runs the WTBI Merch Shop where Frito Lay and PepsiCo employees can order small quantities of Branded Merchandise for their Employee Resource Groups and individual locations.
What’s The Big Idea? was founded in 1992 by Tracy Cink with a passion for conceptual design and customer service. As a full-service design and marketing agency, we specialize in print design, branding, digital marketing assets and strategies, and packaging. We find the best solutions for our clients quickly because we provide the expertise and resources of a large agency with the dedication and care of a small company.