SITE TRANSFORMATION / 01

FRITO LAY

West Valley, Utah

A workplace transformation designed to bring people, culture, and site identity to life through environmental graphics and branded spaces.

THE TEAM / 02

The Team Behind The Transformation.

Every transformation takes a team. Meet the people who brought this one to life.

Traveled to Modesto to oversee initial photos and measurements, meet with site contacts to discuss vision, installation, coordinate with the site team, and ensure a smooth execution from start to finish.

VIEW TEAM

On-Site Team

Creative direction and environmental design to bring the site’s vision to life.

VIEW TEAM

Design Team

Production files, print-ready artwork, and technical support throughout production and installation.

VIEW TEAM

Production Artist

From initial planning and creative development through production and final installation.

20 WEEKS

Project Timeline

THE REVEAL | 03

See the Transformation.

From concept to finished space.

WATCH THE VIDEO

THE DETAILS | 04

Take a Closer Look.

The spaces, details, and finishing touches that tell the story.

All Wall Graphics Signs Spaces Details

READY TO TRANSFORM YOUR SITE?

Your Space Could Be Next.

Let’s create a workplace that brings your people and culture to life.

LET’S TALK
MENU

WEST VALLEY / PROJECT TEAM

On-Site Team

The people who helped bring the transformation to life, from initial planning and site coordination through final installation.

Tracy Cink - Owner (WTBI)

Client Engagement & Installation, supported client relationships and managed the on-site installation process.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Demi Grizzard - Project & Production Management

Managed client coordination, site documentation, costing, project planning, production, shipping, and installation coordination.

WEST VALLEY / PROJECT TEAM

Design Team

The creative minds behind the transformation, turning Modesto’s culture and vision into a cohesive design that brings the space to life.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design and produced the before-and-after installation video.

WEST VALLEY / PROJECT TEAM

Production Artist

The technical expertise behind the transformation, turning creative concepts into production-ready artwork that brings every detail to life.

Shawn Neal - Design Support and Production Artist

Developed production-ready artwork and technical files, preparing designs for fabrication and installation while ensuring accuracy, quality, and consistency throughout the project.

JONESBORO / PROJECT TEAM

Production Artist

The technical expertise behind the transformation, turning creative concepts into production-ready artwork that brings every detail to life.

Shawn Neal - Design Support and Production Artist

Developed production-ready artwork and technical files, preparing designs for fabrication and installation while ensuring accuracy, quality, and consistency throughout the project.

JONESBORO / PROJECT TEAM

Design Team

The creative minds behind the transformation, turning Modesto’s culture and vision into a cohesive design that brings the space to life.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design and produced the before-and-after installation video.

JONEBORO / PROJECT TEAM

On-Site Team

The people who helped bring the transformation to life, from initial planning and site coordination through final installation.

Tracy Cink - Owner (WTBI)

Client Engagement & Installation, supported client relationships and managed the on-site installation process.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Demi Grizzard - Project & Production Management

Managed client coordination, site documentation, costing, project planning, production, shipping, and installation coordination.

BAKERSFIELD-KERN / PROJECT TEAM

Production Artist

The technical expertise behind the transformation, turning creative concepts into production-ready artwork that brings every detail to life.

Shawn Neal - Design Support and Production Artist

Developed production-ready artwork and technical files, preparing designs for fabrication and installation while ensuring accuracy, quality, and consistency throughout the project.

BAKERSFIELD-KERN / PROJECT TEAM

Design Team

The creative minds behind the transformation, turning Modesto’s culture and vision into a cohesive design that brings the space to life.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design and produced the before-and-after installation video.

BAKERSFIELD-KERN / PROJECT TEAM

On-Site Team

The people who helped bring the transformation to life, from initial planning and site coordination through final installation.

Tracy Cink - Owner (WTBI)

Client Engagement & Installation, supported client relationships and managed the on-site installation process.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Demi Grizzard - Project & Production Management

Managed client coordination, site documentation, costing, project planning, production, shipping, and installation coordination.

Sherri Zeitman - Project & Operations Support

Coordinated travel and off-site office operations. Documented the spaces through photos, measurements, and video.

FRANKFORT / PROJECT TEAM

Production Artist

The technical expertise behind the transformation, turning creative concepts into production-ready artwork that brings every detail to life.

Shawn Neal - Design Support and Production Artist

Developed production-ready artwork and technical files, preparing designs for fabrication and installation while ensuring accuracy, quality, and consistency throughout the project.

FRANKFORT / PROJECT TEAM

Design Team

The creative minds behind the transformation, turning Modesto’s culture and vision into a cohesive design that brings the space to life.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design, co-managed on-site installation, and produced the before-and-after transformation video.

FRANKFORT / PROJECT TEAM

On-Site Team

The people who helped bring the transformation to life, from initial planning and site coordination through final installation.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Demi Grizzard - Project & Production Management

Managed client coordination, site documentation, costing, project planning, production, shipping, and on-site installation, overseeing execution from planning through completion.

Sherri Zeitman - Project & Operations Support

Coordinated travel and off-site office operations. Documented the spaces through photos, measurements, and video.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design, co-managed on-site installation, and produced the before-and-after transformation video.

JACKSONVILLE / PROJECT TEAM

A Transformation in Phases.

A look at the projects, spaces, and milestones that brought the Modesto transformation together.

Phase 1 | Honoring the Team | 4 Weeks

The transformation began with the Valor Wall and training room, creating spaces dedicated to recognizing employees and supporting learning and development.

Phase 2 | Bringing the Hallways to Life | 8 Weeks

Phase 2 introduced environmental graphics throughout the employee hallways, transforming everyday pathways into engaging spaces that reflect the site’s identity and culture.

 

Phase 3 | Expanding the Transformation | 8 Weeks

Building on the earlier improvements, Phase 3 extended the transformation into the main lobby, additional employee hallways, the supervisor’s office on the production floor, and dispatch area. New exterior signage further strengthened the facility’s visual identity, creating a more cohesive experience inside and out.

Phase 4 | Refreshing the Employee Break Room | 4 Weeks

The final phase focused on the employee break room, refreshing a key gathering space to create a more welcoming and engaging environment where employees can relax, recharge, and connect.

JACKSONVILLE / PROJECT TEAM

Production Artist

The technical expertise behind the transformation, turning creative concepts into production-ready artwork that brings every detail to life.

Shawn Neal - Design Support and Production Artist

Developed production-ready artwork and technical files, preparing designs for fabrication and installation while ensuring accuracy, quality, and consistency throughout the project.

JACKSONVILLE / PROJECT TEAM

Design Team

The creative minds behind the transformation, turning Modesto’s culture and vision into a cohesive design that brings the space to life.

Allison Tubaugh - Creative Director

Developed creative concepts and environmental graphics remotely, using site photography, measurements, and project direction to translate the facility’s vision and culture into cohesive designs tailored to each space.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design and produced the before-and-after installation video.

JACKSONVILLE / PROJECT TEAM

On-Site Team

The people who helped bring the transformation to life, from initial planning and site coordination through final installation.

Tracy Cink - Owner (WTBI)

Client Engagement & Installation, supported client relationships and managed the on-site installation process.

Demi Grizzard - Project & Production Management

Managed client coordination, site documentation, costing, project planning, production, shipping, and on-site installation, overseeing execution from planning through completion.

CHICAGO / PROJECT TEAM

Production Artist

The technical expertise behind the transformation, turning creative concepts into production-ready artwork that brings every detail to life.

Shawn Neal - Design Support and Production Artist

Developed production-ready artwork and technical files, preparing designs for fabrication and installation while ensuring accuracy, quality, and consistency throughout the project.

CHICAGO / PROJECT TEAM

Design Team

The creative minds behind the transformation, turning Modesto’s culture and vision into a cohesive design that brings the space to life.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design and produced the before-and-after installation video.

CHICAGO / PROJECT TEAM

On-Site Team

The people who helped bring the transformation to life, from initial planning and site coordination through final installation.

Demi Grizzard - Project & Production Management

Managed client coordination, site documentation, costing, project planning, production, shipping, and on-site installation, overseeing execution from planning through completion.

COLUMBIA / PROJECT TEAM

Production Artist

The technical expertise behind the transformation, turning creative concepts into production-ready artwork that brings every detail to life.

Shawn Neal - Design Support and Production Artist

Developed production-ready artwork and technical files, preparing designs for fabrication and installation while ensuring accuracy, quality, and consistency throughout the project.

COLUMBIA / PROJECT TEAM

On-Site Team

The people who helped bring the transformation to life, from initial planning and site coordination through final installation.

Tracy Cink - Owner (WTBI)

Client Engagement & Installation, supported client relationships and managed the on-site installation process.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Demi Grizzard - Project & Production Management

Managed client coordination, site documentation, costing, project planning, production, shipping, and installation coordination.

COLUMBIA / PROJECT TEAM

Design Team

The creative minds behind the transformation, turning Modesto’s culture and vision into a cohesive design that brings the space to life.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design and produced the before-and-after installation video.

RANDOLPH / PROJECT TEAM

Production Artist

The technical expertise behind the transformation, turning creative concepts into production-ready artwork that brings every detail to life.

Shawn Neal - Design Support and Production Artist

Developed production-ready artwork and technical files, preparing designs for fabrication and installation while ensuring accuracy, quality, and consistency throughout the project.

RANDOLPH / PROJECT TEAM

Design Team

The creative minds behind the transformation, turning Modesto’s culture and vision into a cohesive design that brings the space to life.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design and produced the before-and-after installation video.

RANDOLPH / PROJECT TEAM

On-Site Team

The people who helped bring the transformation to life, from initial planning and site coordination through final installation.

Tracy Cink - Owner (WTBI)

Client Engagement & Installation, supported client relationships and managed the on-site installation process.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Demi Grizzard - Project & Production Management

Managed client coordination, site documentation, costing, project planning, production, shipping, and installation coordination.

Sherri Zeitman - Project & Operations Support

Coordinated travel and off-site office operations. Documented the spaces through photos, measurements, and video.

AUSTIN / PROJECT TEAM

Production Artist

The technical expertise behind the transformation, turning creative concepts into production-ready artwork that brings every detail to life.

Shawn Neal - Design Support and Production Artist

Developed production-ready artwork and technical files, preparing designs for fabrication and installation while ensuring accuracy, quality, and consistency throughout the project.

AUSTIN / PROJECT TEAM

Design Team

The creative minds behind the transformation, turning Modesto’s culture and vision into a cohesive design that brings the space to life.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design and produced the before-and-after installation video.

AUSTIN / PROJECT TEAM

On-Site Team

The people who helped bring the transformation to life, from initial planning and site coordination through final installation.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Demi Grizzard - Project & Production Management

Managed client coordination, site documentation, costing, project planning, production, shipping, and installation coordination.

Sherri Zeitman - Project & Operations Support

Coordinated travel and off-site office operations. Documented the spaces through photos, measurements, and video.

YORK / PROJECT TEAM

A Transformation in Phases.

A look at the projects, spaces, and milestones that brought the Modesto transformation together.

Phase 1 | Laying the Foundation | 1 Week

Completed in just one week ahead of an important site visit, Phase 1 focused on transforming the main lobby into a welcoming, branded space that reflects the facility’s identity and culture.

Phase 2 | Transforming York | 27 Weeks

Phase 2 expanded the transformation throughout the facility’s new addition and remodeled building, encompassing both the basement and main level. The project included employee spaces, training and conference rooms, administrative areas, hallways, clean rooms, and other key areas throughout the site.

 

With construction and remodeling already underway when the design process began, the project required ongoing coordination to accommodate evolving spaces and construction schedules.

 

This phase also coincided with PepsiCo’s newly implemented design governance process and updated brand guidelines. Unlike previous projects that required only site-level approval, designs and graphics now underwent additional corporate review to ensure brand compliance.


The combination of active construction, expanded approval requirements, and new brand standards extended the project timeline to 27 weeks, resulting in a cohesive transformation aligned with PepsiCo’s evolving visual identity.

YORK / PROJECT TEAM

Production Artist

The technical expertise behind the transformation, turning creative concepts into production-ready artwork that brings every detail to life.

Shawn Neal - Design Support and Production Artist

Developed production-ready artwork and technical files, preparing designs for fabrication and installation while ensuring accuracy, quality, and consistency throughout the project.

YORK / PROJECT TEAM

Design Team

The creative minds behind the transformation, turning Modesto’s culture and vision into a cohesive design that brings the space to life.

Allison Tubaugh - Creative Director

Developed creative concepts and environmental graphics remotely, using site photography, measurements, and project direction to translate the facility’s vision and culture into cohesive designs tailored to each space.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design and produced the before-and-after installation video.

YORK / PROJECT TEAM

On-Site Team

The people who helped bring the transformation to life, from initial planning and site coordination through final installation.

Tracy Cink - Owner (WTBI)

Led on-site meeting with clients to understand the site’s culture and vision. Documented the spaces through photos, measurements, and video. Client Engagement & Installation, supported client relationships and managed the on-site installation process.

MODESTO / PROJECT TEAM

A Transformation in Phases.

A look at the projects, spaces, and milestones that brought the Modesto transformation together.

Phase 0 | Laying the Foundation | 10 Weeks

The transformation began with refreshed spaces throughout the facility, including the employee break room, HR wall, main lobby, and executive conference room. These initial projects established the foundation for a more cohesive and engaging workplace environment.

Phase 1 | Transforming Modesto Core | 9 Weeks

Building on the initial improvements, Phase 1 expanded into Modesto Core with enhancements to the exterior wall, employee hallways, Recognition & Rewards Hall, clean room, and conference and training rooms. The focus was on creating connected spaces that reflect the site’s people and culture.

Phase 2 | Expanding into Modesto East | 8 Weeks

The transformation continued into Modesto East, bringing a refreshed look to the entrance, employee hallways and corridors, clean room, and break room. This phase extended the visual identity across additional employee spaces, creating a more welcoming and consistent environment.

Phase 3 | Continuing the Transformation | 7 Weeks

The latest phase returned to Modesto Core with updates to the lobby, computer break area, warehouse break room, and HR area. It also expanded employee safety messaging through dedicated walls across Core, East, and Traffic, reinforcing the site’s commitment to its people and workplace safety.

MODESTO / PROJECT TEAM

Production Artist

The technical expertise behind the transformation, turning creative concepts into production-ready artwork that brings every detail to life.

Shawn Neal - Design Support and Production Artist

Developed production-ready artwork and technical files, preparing designs for fabrication and installation while ensuring accuracy, quality, and consistency throughout the project.

MODESTO / PROJECT TEAM

Design Team

The creative minds behind the transformation, turning Modesto’s culture and vision into a cohesive design that brings the space to life.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design and produced the before-and-after installation video.

MODESTO / PROJECT TEAM

On-Site Team

The people who helped bring the transformation to life, from initial planning and site coordination through final installation.

Tracy Cink - Owner (WTBI)

Client Engagement & Installation, supported client relationships and managed the on-site installation process.

Allison Tubaugh - Creative Director

Led on-site creative discovery, meeting with clients to understand the site’s culture and vision. Captured photos and measurements to guide the design process.

Demi Grizzard - Project & Production Management

Managed client coordination, site documentation, costing, project planning, production, shipping, and installation coordination.

Sherri Zeitman - Project & Operations Support

Coordinated travel and off-site office operations. Documented the spaces through photos, measurements, and video.

Rebecca Hawron - Lead & Support Designer / Video Producer

Led and supported creative design and produced the before-and-after installation video.